"uniform experiment" has been started by SOPH.co.,ltd. as an experimental project for mens clothing since 2008. The collections are focused on keywords come up with free idea that is far from existing rules, and each items are designed with elaborate graphics, materials and color. The identity of the brand has built up with several elements such like it's permanent line up, white line, and it's original themes for each collections such like "color chart" and "U.E.NAVY". The brand sometimes takes characteristics and the theme of past collection into upcoming collection, and it has developed brand's basic from that. The freely developed line up explain the new standard of brands. By taking various elements into the collection, uniform experiment has introduce original products that provide both novelty and universality.