Founded In 1993 in Ura-Harajuku, A BATHING APE® soon became a leading Japanese street fashion label. Using the face of an ape as its logo and borrowing from the movie Planet of the Apes the classic catchphrase “Ape shall never kill ape”, the label has been embraced by fashion lovers. Led by NIGO®, the brand’s design concept centres on urban street fashion with emphasis on creativity, mix-and-match and quality, as recognized and celebrated by the fashion industry. Since its establishment in 1993, A BATHING APE® has 33 stores opened around the globe which are sitting in Japan, France, the UK, China, Hong Kong, Korea, Taiwan and Singapore.

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