Out of the many, many Japanese fashion labels that lure Western customers with their obscure riffs on menswear, THE NORTH FACE PURPLE LABEL is perhaps one of the most elusive. Available only in Japan, The North Face’s fashion-forward sub-label attracts a loyal following both in and outside of its native country, thanks to its progressive design language that blends its parent brand’s legendary performance credentials with a bold, stylish aesthetic.

Bold colorways, dalmatian patterns and floral-camo prints regularly make their way onto PURPLE LABEL products – a far cry from the grown-up, demure aesthetic of the brand’s parent label.

We sat down with the brand’s mastermind – Mr. Eiichiro Homma, who also runs nanamica – to get an exclusive insight into the origins, roots and inspirations behind this mysterious brand.