POTR is a brand based on the concept of lifestyle, utilizing the experience of manufacturing products that Yoshida Kaban has cultivated over its 87-year history. Since its launch in 2021, POTR has collaborated with brands and people representing different scenes such as art, music, and sports.
The first collection, the MONOGRAM series, is a collection of nine models clad in POTR's original monograms that appear three-dimensional from different angles of light. The monogram pattern is expressed in jacquard on a high-density woven shiny nylon fabric. The cotton bonding process gives this fabric its lightness and suppleness.