beautiful people

Hidenori Kumakiri ( 熊切秀典 ) established "beautiful people" in 2007 after working as a patterner at Comme des Garçons.
We design clothes that bring joy and comfort to the wearer and make them feel beautiful just as they are. We create new standards that bring out the true beauty in each individual, freeing the wearer from preconceived notions of size, gender, material, pattern, color, and other fashion preconceptions.