Kichizo Yoshida, the founder of Yoshida & Co., Ltd., was born in 1906, in Samukawa-cho, Kanagawa. He started his training to become a bag craftsman at the age of 12. 1951 Yoshida Kaban Seisakujo was reformed as Yoshida & Co., Ltd. , 1953 Yoshida developed the Elegant Bag with an adjustable gusset width feature by fastening and unfastening of the zipper, which was a great success. At that time, reconstruction after the war was proceeding, with a number of apartments to increase. The functionality of the bag that can be compacted when not in use was quite innovative and highly acclaimed, since it matched the needs of the time. It was Kichizo who innovated this feature, which is commonly used in many bags today.