FRAGMENT UNIVERSITY Hiroshi Fujiwara's Special Lecture Nonverbal Marketing

Hiroshi Fujiwara established the “Ura-Harajuku” culture in the 1990s, which is unparalleled in the world, and has since been supported beyond the boundaries of fashion and has had a tremendous impact on the world as the Godfather of Harajuku. His presence defined the meaning of the ambiguous term “street,” and words that had never existed before, such as “collaboration” and “special order,” permeated the world. However, the hits and misses created by Mr. Fujiwara have not been forgotten. However, while many of the hits and movements created by Mr. Fujiwara are well known, the intelligence behind them, the way he creates and nurtures ideas, his personal connections, and his style of communication have not been discussed.
Based on the hypothesis that Hiroshi Fujiwara's work may involve “marketing” that even he does not intend, this book is an imaginary university project “Hiroshi Fujiwara's Special Lectures: Non-verbal Lectures”, in which he extracts his history and numerous examples of his work, converts them into academic language, and gives lectures on them. This book is a collection of lectures based on the contents of “Hiroshi Fujiwara's Special Lecture: Nonverbal Marketing”, a fictitious university project in which Hiroshi Fujiwara gave lectures by converting them into academic language.

DAY1 Cultural Anthropology -History of Recreation
DAY2 Sociology -Media Theory
DAY3 Informatics -Friendship Studies
DAY4 Business Administration -Collaboration Theory
DAY5 Architecture -Spatial design theory
DAY6 Case study - Starbucks Coffee Japan
DAY7 Case study - Nike
DAY8 Final Lecture