BEAMS x Fire-King ADVERTISING MUG

BEAMS is delighted to announce a collaboration with this brand, which continues to be loved around the world. To mark BEAMS’ 50th anniversary, a special ‘Advertising Mug’ is now available. For this collaboration, we have created two types of products featuring two different logos: the original logo, which was introduced in 1986—BEAMS’ 10th anniversary—as the company’s first corporate symbol and remained in use for 20 years; and the logo that was revamped in 2006, the brand’s 30th anniversary, and is still cherished today as a symbol of BEAMS. Furthermore, not only the mugs themselves but also the packaging and the accompanying original hand towel have been redesigned with special specifications created exclusively for this occasion. The result is a special, exquisite piece worthy of this 50th-anniversary milestone, which also holds value as a collector’s item.